Advertising, the invasion of privacy and the power of the mobile.
Advertising is an age old trick. There are records of the Egyptians using papyrus to make wall posters, commercial messages have been found in the remains of Pompeii and Ancient Arabia. 'Lost and Found' posters were used in the time of the Ancient Greeks and the Romans. In short, advertising has been around forever, and as an industry that grows larger and larger everyday, is not going to be disappearing any time soon. In 2010, it was estimated that a whopping $467 billion was spent on advertising world wide, with $143 billion of that being in the US alone. That is an incredible amount of money and indicates just how prominent advertising is in our day to day lives. The beauty of advertising is that in this day in age, it can be done via any media platform. Whereas before it had to be printed on paper, we now have billboards, TV, radio, the internet, social media, mobiles. The world of advertising is not only bigger than ever before but also more varied and exciting than ev...